4:00 PM, JANUARY 20
Room 304
Looking at the current top celebrity brands in the marketplace, Andrew Pitsicalis, CEO of Purple Haze Properties will discuss how to take advantage of the Green Rush and Forbes Top 5 Celebrity Cannabis Brands including licensing of Bob Marley, Jimi Hendrix, Willie Nelson, Tommy Chong and Snoop Dogg. Learn about the strategy of each group and details on how the Jimi Hendrix branded products were created, leading to immense growth in just one year. Stressing the importance of packaging and branding, Pitsicalis will review examples of successful items.