The CEO of Big Pete's Treats, Feurtado leads an award-winning edible cannabis company that specializes in fresh baked cookies. After graduating from Mid America Christian University in Oklahoma, Pete and his father, “Big Pete,” set out to create a cannabis product that was consistent, effective and delicious. After starting their business in 2008, Big Pete’s Treats has received multiple awards from the Hempcon Cup, Santa Cruz Cup and the International Cannabis & Hemp Expo, and was also recognized as one of HIGH TIMES’ top 20 cannabis brands to watch. Focused on local community efforts with the Santa Cruz Veterans Alliance, Big Pete’s Treats has organized beach cleanups, along with other compassion programs.